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PONI cosmetics were born out of desire. Desire to create a product line that helped women create a professional result at home. PONI founders worked in the women's beauty industry for over 10 years before creating the PONI brand. Innovation, passion, open-mindedness and a mission to encompass brilliance are all entrenched as part of the PONI brand concept. They also guide the culture and ethical decisions involved in creating all of PONIs cruelty free products.